The exclusion of Thailand from the itinerary of Taylor Swift‘s world tour has prompted the denizens to reconsider the nation’s international standing as a viable hub for worldwide exhibitions and events.
Bringing the country’s potential into question, it was revealed that the entire revenue from meetings, incentives, conferences and exhibitions (MICE) trade for the final quarter of last yr was 28.5 billion baht, of which exhibitions contributed over twice as a lot as corporate conferences at 6.88 billion baht, compared to three.24 billion, as cited by the Thailand Convention and Exhibition Bureau (TCEB).
As enterprise normalises and site visitors will increase, accommodating larger occasions or concert events in the capital’s conference centres becomes a daunting process. Two simultaneous international reveals can entice over 10,000 visitors, resulting in visitors congestion. INRIX Research’s 2022 Global Traffic Scorecard recognized Bangkok because the second most congested city in Asia with 67 misplaced hours.
Contrastingly, Complete , with a 55,000 seat capability and internet hosting Taylor Swift’s forthcoming concert events, advantages from direct MRT station connectivity. On the opposite hand, the Rajamangala Stadium, Thailand’s biggest with fifty one,000 seats, is a three kilometre stroll away from the closest Yellow Line railway station.
Loy Joon How, basic supervisor at Impact Exhibition Management, said success additionally hinges on delivering high-quality worldwide events consistently and a proactive advertising and branding technique.
“Critical to positioning Thailand as a world occasion and leisure hub is environment friendly urban planning and infrastructure.”
Contrarily, an advisor to the Thai Exhibition Association, Pravit Sribanditmongkol, challenges the country’s report in city planning, especially around integrating exhibition centres with public transport. According to him, Thailand’s privately owned exhibition centres put it at a disadvantage. Consequently, different cities have an edge in city planning, aiding large-scale event lodging.
Citing Germany’s mannequin of partnering metropolis governments with private organisers for occasions, Pravit articulates the draw and success of this model globally.
Unfortunately, a lot of Thailand’s public-owned MICE venues in provinces are underwhelming, as they missed out on business-to-business occasions and incurred losses because of inadequate infrastructure.
Chiang Mai International Exhibition and Convention Centre, despite being promoted because the “gateway to the North,” has only managed to attract a couple of local consumer events, making it a prime example of missed opportunities and subpar efficiency.
Even though present MICE travellers keep away from traffic points in Bangkok by booking close by accommodations, he insists that future investments want higher logistics plans.
From 2023 to 2027, TCEB plans to draw one hundred sixty million MICE travellers, producing over 945 billion baht. This could be achieved by forging strategic partnerships with international artists, occasion organisers, and others within the global music industry.
Conducive elements to such partnerships embrace world-class venues, simple air connections and quality hospitality establishments. In addition, the protection and security of international artists, effective crowd control and anti-terrorism protocols are key, stated How..