Kuma (Thailand) Co, the parent firm of the Kuma tissue brand, is setting its sights on augmenting its production capabilities by developing a devoted manufacturing unit within the next 5 years. The aim of this formidable project is to bolster the company’s capacity and pave the finest way for future product growth within the client items sphere.
The director at the helm, Komkrit Kajornweeraphan, disclosed plans in regards to the upcoming facility, meant to accommodate the manufacturing of a recent array of consumer goods. Reportedly, these new additions to Kuma’s product line-up will include an array of liquid cleaning and different hygiene-focused merchandise.
According to Komkrit, the global pandemic spurred a exceptional surge in the demand for hygiene products, a development that Kuma intends to capitalise on. The monetary specifics related to the investment within the new factory, however, remain beneath wraps for now.
In Nothing to it , the model new product array will foster diversification and cut back the dependence on Kuma’s tissue paper-based merchandise.
“We need to be another brand selection for customers. We see a huge opportunity for liquid cleansing products because they’re used every day.”
From its genesis in 2016 advertising wet tissue paper in Thailand, Kuma’s journey has included the introduction of a wide range of tissue paper products. Catering to a cross-section of buyer preferences, Kuma presents two distinct brands. The eponymous Kuma is earmarked for premium prospects whereas the Lalabear caters to the medium and low market segments.
Currently, Kuma claims a monthly production threshold of near 9 million tissue paper items. It is noteworthy that 70% of this manufacturing is outsourced to an original tools producer (OEM) in China. Manufacturing assist can be introduced in from Indonesian and Thailand-based OEMs, with a contribution of 20% and 10% of the total production respectively.
Kuma’s performance during the pandemic has seen steady growth, with income soaring from 229 million baht in 2020 to a formidable 1.2 billion baht in 2022. Komkrit said…
“The established distribution community constructed through the years, thanks to my family’s lengthy historical past within the toy wholesale enterprise in Pathum Thani, has confirmed instrumental to Kuma’s success.”
Distribution is broad-based for Kuma tissue, with the product out there in wholesale stores nationwide. Forecasts for sales posit a rise by a minimum of 30%, taking the whole to 1.56 billion baht this yr. The five-year goal is to see sales double to 3 billion baht, reported Bangkok Post.
To guarantee long-term sustainable progress, formidable growth plans into traditional trade channels in Laos, Myanmar, and Vietnam are on the anvil. Meanwhile, inside the home market, the primary focus is on increasing the visibility of premium tissue products by way of modern retail avenues. Customers can already purchase Kuma premium tissue products at chosen branches of OfficeMate and the Eveandboy beauty chain.
Towards fortifying the company’s infrastructure, 60 million baht has been earmarked to assemble a new workplace building on a two-rai plot in Pathum Thani over the approaching year. The proposed construction is slated for completion throughout the subsequent 24 months..